by Ayanna Puri

A new rage in the market is a newly developed e-cigarette that goes by the name of Juul. It has become one of the most popular e-cigarettes among the youth and has amassed nearly half the e-cigarette market. Due to its popularity, the Boston Globe has called it “the most widespread phenomenon you’ve never heard of”

So what is Juuling? E-cigarettes are battery-powered devices that have a liquid ( “juice”) that turns into an aerosol that teens inhale into their lungs. Juuls have become very trendy among all children, teenagers and young adults due to its “ sleek and discreet” designs. It’s a rectangular vaporizing device that delivers a concentrated form of nicotine. It looks like a USB flash drive, and can even be plugged into a laptop to charge. Due to the design, the device often goes undetected by parents, teacher, and guardians, which make it easier to carry around. The biggest drawback, however, for the teens is that the Juul pod comes in many flavors, such as strawberry mint, mango, watermelon,  grape, cucumber, etc, making it intriguing and hard to resist for teens.

But why are Juuls so addictive to teenagers? The Juice in one Juul pod contains 5% of nicotine, which is equivalent to one pack of cigarettes. Nicotine is addictive and gives a sense of de-stressing and exhilaration. Teenagers with stress find Juuling the simplest way to let out all the pressure and relax.  Many children report that they only started using Juuls because they were curious about the new product and they believed that they were not as harmful as cigarettes. The Juuls company made Juuls get smokers to inhale fewer toxins and chemicals, instead, this e-cigarette has become a rage amongst, teenagers, even those not legally allowed to smoke and has, in fact, attracted more nonsmoker who only started because they were curious, because the product is a rage and “everyone is doing it” (FOMO- fear of losing out) and peer pressure. 

 Addiction to Juuling or Vaping is of huge concern, affecting mainly the younger generation. Although the Juul is considered better than cigarettes, due to the proclaimed lower level of chemicals, it still possesses a drug called Nicotine. Nicotine can cause an increase in blood pressure and heart rate as well as harming developing brains. Kid’s and teenager’s brains are still developing and therefore the effects are more severe to development. Not only do e-cigarettes affect one’s mind but also the skin, eyes, and lungs. While first-hand smokers suffer the direct effects of Juuling or Vaping, the people around are also affected by the smoke. Every time you take a puff of an E-cigarette, the nicotine from the Juul or other e-cigarettes gets into the teen’s lungs and bloodstream and makes them addicted. Smoking is the leading cause of preventable death.

“Smoke-free is the way to be.” 

although Juuls contain fewer chemicals than normal cigarettes, they still contain deadly toxins that include Flavorings such as diacetyl, a chemical that connects to serious lung disease, Ultrafine particles that get inhaled deep into the lungs, nicotine, and heavy metals such as tin, lead, and nickel.  Not only do the chemicals in Juuls affect the body of the consumer, but also the people around them. It is hard for the Juul users to know and understand what the product contains because some E-cigarettes have been marketed as nicotine-free which is found to be untrue. The notion amongst some that Juuls are just “harmless water vapers” is unjustified and misleading.  By the time the teens were informed on the dangers of Juuling, most said that they often found it difficult to quit felt addicted to it.

Initially, Juuls were mostly popular among high school students and 80% of everyone that were juuling were within this age range. Many students had reported seeing their peers “ illegally smoking” and many teachers suspicions were raised where they would see smoke in class.

Advertisers are the main culprits in promoting these additive and harmful e-cigarettes. Advertising and marketing targeting the young teen, easy accessibility of this product, the exciting flavors of the pods, the cool factor, the promotion of the “less harmful than cigarette” campaign have all contributed to the rise of e-cigarettes. 

As Bonnie Halpern-Felsher, Senior Author of Stanford University study on Juuls stated, “We need to help them understand the risks of addiction. This is not a combustible cigarette, but it still contains an enormous amount of nicotine — at least as much as a pack of cigarettes.”This nicotine abuse has not gone unnoticed, however. In August 2018, 3 months after founded, Juuls were banned In the unites states of America by Donal trump. 5 million teenagers got under the influence of smoking and got addicted to nicotine in those 3 months.  

Its time to open our eyes and see the danger of Juuling.

This Juul in the teenagers crown needs to be discarded since it’s worthless and harmful.