By Ishnaa Goenka,
H&M, Zara, Forever 21, have you ever wondered how clothes from our favourite brands are so cheap? This is because they are fast fashion. Fast fashion clothes are typically manufactured in poor countries like India, Bangladesh, etc. The working conditions are below par and wages of the people who manufacture the clothes are extremely low. The clothes are made in sweatshops, and the wages are about less than 130 rupees per day. Not only does it affect the workers, but fast fashion has a huge environmental impact. The clothes are made with bad chemicals that flow into many areas of these poor countries and their water bodies. The working conditions are so bad, that in 2009 a clothing factory broke down because they didn’t repair the building. Many people were badly injured and died because of that incident.
The working conditions are so bad, that in 2009 a clothing factory broke down because they didn’t repair the building. Many people were badly injured and died because of that incident.
We enjoy buying cheap clothes, and when the trend is out we throw those clothes away and buy new cheap clothes. This system of buying and selling of clothes creates unimaginable amounts of waste and most of it ends up in landfills. Did you ever think how today’s companies can afford to make such cheap clothes with all the different process involved? The clothes we buy are not good quality and wouldn’t last as long. This is an issue in itself that also affects the environment strongly. Alternatives to fast fashion would be reducing our consumption of fast fashion brands. We can start buying better quality and more long-lasting clothes and reusing them- in ways like thrifting, reselling, donating and then recycling. You can also purchase eco-friendly clothes from certain brands that offer it. Fast fashion is the 3rd most polluting industry in the world. We are today’s generation and we need to do something about the increasing effects of global warming and what you wear will make a difference, even one piece at a time!